990.com How NNN.TV improves prospect-to-customer and prospect-to-donor conversion rate TECHNOLOGY GRANTS NOW AVAILABLE FOR MEMBERS OF ECFA NNN.TV FACT SHEET AND SITE MAP NNN.TV creates and publishes driver sites, which are full-screen 60-90 second audio-visual stories that drive traffic to main web sites. Each driver site has its own URL and Control Center. Driver sites play on the Internet and email. A single story can be multiplied into eight templates … and each template can be multiplied into hundreds of driver sites … and each driver site can be seen and heard by thousands of viewers. Price: $1,000 production cost, including writing, voice, pictures, animation, database, servers, tracking, and all skills and equipment. $900 publishing cost for up to 5,000 customized driver sites made from the basic story. The best way to understand a driver site is to see one. Go to www.sf.org to see an example and explanation (special offer for members of ECFA). Other examples: Explanation sheets: NNN.TV
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